Custom Designed, Brand Extending, Carlsberg Rail Mat
Rail Mats, Trough Mats and Bar Mats are an On Premise staple. Every beverage company must have them. But how does one stand out?
Carlsberg asked this very question of me while I was working at JP Group.
I designed them some classic versions of barware with the addition of this unit. With contacts in China, I spent a little time learning about the art breadths and limitations of working with molds concerning rubber and learned that I could do much more.
I decided to pull from one of Carlsberg’s long lasting icons; their crown.
I created a pattern, using their crown as a subtle, almost subliminal, pattern.
This Rail Mat was reordered for over 3 years.